Design Locker
Over the years Design Locker has been designing, manufacturing and supplying quality fashionable garments, to some of the largest and leading retailers on the high street within the UK. Design Locker is well known for our stylish and innovative designs, which are heavily incorporated with our unique signature touches. This is what allows us to standout on the high street. Our strong contact relationships with all our customers is one of our strengths, ensuring our customers are happy and orders are delivered on time.
Objective & Approach
The objective of the Design Locker branding and website development project was to revitalize the brand image and create a visually captivating and user-friendly website that showcases their expertise as a clothing manufacturer and supplier. The goal was to enhance their online presence, attract new customers, and establish Design Locker as a trusted and fashion-forward brand in the industry.
Visit Website: Design Locker Ltd
Design & Implementation - Brand Identity
Redesigned the logo to create a modern and distinctive mark that reflects the brand’s values of quality and style.
Developed a comprehensive brand style guide to ensure consistent application across all marketing materials.
Website Development
Created a visually stunning and responsive website design that captures the essence of Design Locker’s products and services.
Implemented a user-friendly navigation system to enhance the browsing experience and facilitate easy access to key information.
Integrated an e-commerce platform to enable seamless online purchasing for customers.
Content Strategy
Crafted engaging and persuasive content that communicates Design Locker’s expertise, product range, and commitment to quality.
Incorporated relevant keywords and optimized the content for search engines to improve online visibility. Implemented a user-friendly navigation system to enhance the browsing experience and facilitate easy access to key information.
Integrated an e-commerce platform to enable seamless online purchasing for customers.
Visual Elements
Utilized high-quality images and visuals to showcase Design Locker’s fashionable garments and manufacturing capabilities.
Maintained a consistent visual style throughout the website to reinforce the brand identity and create a cohesive user experience.
The Result
Design Locker's new brand identity garnered immediate attention. The logo's unique design became synonymous with their fashion-forward approach, setting them apart in a competitive market. The branding materials, including business cards and packaging, conveyed a consistent and stylish brand image.
The improved user experience on the website also contributed to a 20% increase in conversion rates, translating into a substantial boost in sales and revenue. Additionally, the rebranding efforts positioned Born To Buy as a leading player in the baby clothing market, increasing brand loyalty and trust among its customers.
The new website transformed Design Locker's online presence. Visitors experienced a seamless journey, browsing through different collections effortlessly. The integration of an intuitive e-commerce platform enabled customers to shop with convenience. The site's responsiveness ensured a consistent experience across all devices, boosting user engagement.The improved user experience on the website also contributed to a 20% increase in conversion rates, translating into a substantial boost in sales and revenue. Additionally, the rebranding efforts positioned Born To Buy as a leading player in the baby clothing market, increasing brand loyalty and trust among its customers.
”"Dezinebox's work on our Design Locker project was exceptional. They brilliantly translated our vision into a vibrant logo and a user-friendly website that beautifully showcased our clothing line. Their dedication and creativity have significantly elevated our brand. Highly recommend their services!"
NemaDirector/Owner - Design Locker Limited
Conclusion
The collaboration between Design Locker and Dezinebox resulted in a successful transformation of both brand identity and online platform. By strategically combining innovative design and efficient implementation, we achieved the desired outcome. Design Locker's new brand image and user-friendly website not only elevated their appeal but also positioned them as a trusted name in the fashion industry.
As a result of this project, Design Locker witnessed increased website traffic, improved customer engagement, and a significant rise in online sales. This case study exemplifies how a comprehensive branding and website development approach can have a transformative impact on a fashion brand's online presence and overall success.
