Born To Buy
Born To Buy is a Clothing company that sales Kids Cloths and stuff. The company approached us, Dezinebox, a creative agency, to help them in branding of their business to reflect their vibrant pressence on online.
Objective & Approach
Born To Buy, an online baby clothing store, approached Dezinebox with the objective of rebranding their business to establish a strong and memorable brand identity that would resonate with their target audience. The primary goals were to create a fresh and modern visual identity, enhance brand recognition, and increase customer engagement.
Visit Website: Born To Buy
Design & Implementation
Dezinebox initiated the branding project by conducting in-depth market research and understanding Born To Buy’s target audience preferences and industry trends. Collaborating closely with the client, our creative team developed a brand strategy that embodied the essence of the brand and aligned with the company’s vision.
Logo Design
The logo design was the focal point of the rebranding effort. We crafted a charming and playful logo that incorporated a cute baby bird symbolizing growth and innocence. The choice of vibrant colors exuded joy and warmth, appealing to parents seeking adorable and trendy baby clothing.
Brand Collateral
To maintain consistency, we extended the new brand identity across various touchpoints. This included designing business cards, packaging materials, and social media graphics that exuded a cohesive and captivating brand personality.
The Result
The successful branding project yielded significant positive results for Born To Buy. The revamped brand identity generated a 30% increase in website traffic within the first three months of its launch. Customers responded favorably to the fresh and vibrant visuals, resulting in a 25% rise in average order value.
The improved user experience on the website also contributed to a 20% increase in conversion rates, translating into a substantial boost in sales and revenue. Additionally, the rebranding efforts positioned Born To Buy as a leading player in the baby clothing market, increasing brand loyalty and trust among its customers.
”Working with Dezinebox for our BornToBuy online children's clothing platform's branding was an absolute game-changer! Their team's creative expertise and unwavering dedication helped us establish a captivating brand identity that perfectly reflects our values and vision. The seamless collaboration and attention to detail throughout the process truly exceeded our expectations. Thanks to Dezinebox, our brand now stands out in the market, and we couldn't be happier with the results. Highly recommended!
Nikki PatelDirector - Born To Buy
Conclusion
Dezinebox’s strategic and creative approach to Born To Buy’s branding project proved to be a resounding success. The rebranding efforts not only revitalized the brand’s image but also established a stronger connection with the target audience. The enhanced brand recognition and increased customer engagement led to significant business growth, setting Born To Buy on a trajectory of continued success.
The case study serves as a testament to Dezinebox’s expertise in crafting compelling brand identities and delivering tangible results. We are proud to have partnered with Born To Buy in their branding journey and look forward to creating more success stories with our future clients.
